Not Just a New Brand - Very Much Worth Reckoning With

Amid the rapid growth of digital technology, building an online business presence is no longer optional - it's a necessity. Yet for many business owners, the journey toward digital transformation often feels complicated. They have to look for different vendors to manage social media, build a brand identity, and develop a website or app. This long process often eats up time, money, and energy.

PT Ayosaja Usaha Digital officially introduces Ayosaja, a Batam-based company with a different approach in response to that reality. Not just a software house, not just a creative agency, and not just a social media management provider either. Ayosaja arrives as a business partner that brings together Social Media Management, Creative Agency, and Software Development in one team.

What's interesting is that although the Ayosaja name was only introduced in July 2026, the people behind the company are far from new to the digital industry.

"Not Just a New Brand - Very Much Worth Reckoning With."

That line represents the long journey of its founders, who have been active in the digital industry for more than a decade before the Ayosaja name came to be.

Born from Experience, Not Just an Opportunity

Ayosaja wasn't born by following a trending digital business fad. Instead, the company grew out of the long experience of practitioners who had spent years handling a wide range of digital needs for many kinds of businesses.

Throughout that journey, Ayosaja's founding team recognized one problem that clients almost always faced.

To build a strong digital presence, a business often had to work with many different vendors - one handling branding, another managing social media, and yet another building a website or app. As a result, communication became inefficient, strategies didn't always move in the same direction, and decision-making became more complicated.

Ayosaja was built out of that very experience.

The company wanted to offer a simpler experience - a single partner capable of understanding a business's needs as a whole, then translating them into interconnected strategy, creativity, and technology.

More Than Just a Vendor

Ayosaja believes a relationship with a client shouldn't end once a project is completed.

The company positions itself as a partner you can talk to from the very beginning - one that understands your business challenges, then works together with you to design the most suitable solution.

That approach is what sets Ayosaja apart from many other digital companies, which typically focus on just one area of service.

Rather than throwing around jargon like "integrated digital solutions," Ayosaja prefers to speak through three concrete services that form the foundation of the company.

Social Media Management

Social media has become a business's first face in the digital era. But managing it isn't just about making attractive designs or posting content every day.

Ayosaja helps businesses build consistent communication through content strategy, copywriting, visual design, account management, and performance evaluation. The goal isn't just to grow follower counts, but to build stronger relationships with audiences and deliver real value for the business.

Creative Agency

A strong brand is born from a clear identity.

Through its Creative Agency service, Ayosaja helps companies build branding, visual identity, marketing campaigns, communication design, and various other creative needs.

Every piece of work produced considers not only aesthetics, but also how well the design delivers the right message to the target market.

Software Development

Technology is one of the key foundations of modern business growth.

Ayosaja offers website development, web-based applications, information systems, business dashboards, and other digital solutions designed around each company's specific needs.

By combining business understanding with technical skill, every product developed doesn't just function well - it also delivers an optimal user experience.

Creativity, Strategy, and Technology in One Partner

This is the philosophy that forms the foundation of Ayosaja.

Many digital companies focus on just one area of expertise. Some are known as software houses, some only work in branding, while others focus solely on social media.

Ayosaja chose a different path.

The company brings all three disciplines together in one team, so every strategy can be carried out in a more focused, more efficient way that's better aligned with the client's business goals.

This approach allows every process to run more smoothly, from discussion and planning to production and implementation.

Led by Practitioners Who Have Long Been in the Industry

Behind the founding of Ayosaja are two figures with a long track record in the digital world.

Rizki Ramadhani (Erik) – Chief Executive Officer

Rizki Ramadhani, better known as Erik, has been active in the digital industry since 2012.

For more than a decade, he has been involved in a wide range of projects related to business development, digital strategy, branding, and digital transformation for many types of businesses.

That experience shaped his belief that technology should be a tool that makes business easier, not one that adds complexity.

Through Ayosaja, he brings a vision of creating a business partner that becomes the first place a company turns to whenever it's ready to seriously build its digital presence.

Jason Rizaly (Cak Vano) – Creative Director

On the creative side, Ayosaja is led by Jason Rizaly, better known as Cak Vano.

With experience since 2015, he has developed a wide range of branding concepts, visual communication design, creative campaigns, and brand identities for various business needs.

For Cak Vano, design isn't just about an attractive look - it's about how effectively a brand can communicate with its audience.

The collaboration between business strategy and creativity is one of the key strengths he brings to every Ayosaja project.

Operating Under PT Bumi Kreasi Baru (PURI GROUP)

Ayosaja is run by PT Ayosaja Usaha Digital, a company under the umbrella of PT Bumi Kreasi Baru, also known as PURI GROUP.

As a holding company, PURI GROUP builds various business units aimed at delivering added value for business growth in Indonesia.

Ayosaja's presence is part of that strategic move, particularly in addressing the growing need for digital transformation across various industry sectors.

Serving All Kinds of Businesses

Ayosaja believes every business has an equal opportunity to grow in the digital era.

From SMEs, startups, and private companies to educational institutions, organizations, and corporations - all can make use of the services provided according to their own needs.

There's no one-size-fits-all approach here.

Every project starts by understanding the client's business goals, the challenges they face, and the opportunities they want to seize. From there, Ayosaja's team designs the most relevant strategy so the results truly make an impact.

A Vision to Become the First Partner That Comes to Mind

For Ayosaja, success isn't measured only by the number of projects completed.

More than that, the company wants to be the partner people always remember whenever a business needs a digital solution.

A partner that not only executes the work, but also understands long-term goals, offers strategic input, and grows together with its clients.

By bringing creativity, strategy, and technology together in one team, Ayosaja wants to prove that building a digital presence doesn't have to be complicated.

Not Just a New Brand

The Ayosaja name may only have arrived in 2026.

But the experience that shaped it began long before that.

Backed by experience since 2012 in digital strategy, branding, creativity, and technology development, the team behind Ayosaja believes that quality isn't determined by how old a brand is, but by the competence, experience, and commitment of the people running it.

That's why Ayosaja is here not just as a digital services company.

Ayosaja is here as a partner ready to grow together with your business.

Not Just a New Brand - Very Much Worth Reckoning With.